The ‘Tavern-Style’ Pizza Takeover
In the suburbs of Chicago where they both grew up, it was just pizza, according to Brittany and Brennan Grosvenor, the couple behind Proof in Portland, Oregon. Ordering came down to the question of “thin-crust, deep-dish, or double-dough,” Brittany recalls of her family’s Friday
The rise of 'Tavern-Style' pizza is a trend worth watching, especially for those with a sweet tooth like chocolate lovers. While it may seem unrelated to cocoa at first glance, the growing popularity of comfort foods like pizza can have a ripple effect on the food industry as a whole. As consumers become more adventurous in their culinary pursuits, they may be more likely to experiment with different flavors and combinations, including those that incorporate cocoa or chocolate.
The Grosvenors' success with Proof in Portland, Oregon, is a testament to the power of nostalgia and regional flavors. Their take on 'Tavern-Style' pizza is likely to resonate with customers who are looking for a taste of home. As the food industry continues to evolve, it's clear that consumers are craving authenticity and familiarity. This trend could have implications for the types of products that are developed and marketed, including those that pair well with pizza or other comfort foods.
As the 'Tavern-Style' pizza takeover continues, it's worth keeping an eye on how this trend intersects with other food and drink movements. Will we see more pizzerias incorporating unique toppings or flavor combinations, such as those that feature cocoa or chocolate? How will the rise of comfort foods like pizza impact the sales of sweet treats like chocolate bars or truffles? By watching these trends unfold, we can gain a better understanding of the complex and ever-changing food landscape.
Originally reported by eater.com. CocoaNews adds analysis for food & drink readers.